The Cannes Lions International Festival of Creativity represents the future of creativity and marketing as the world's largest international advertising festival. It is held annually in Cannes, France. The Cannes Lions gathers experts in advertising, marketing, and creative communication to share innovative ideas and strategies. It also serves as a pivotal platform for shaping industry trends and discovering new talent.

Sponsor companies aim to enhance brand recognition by showcasing their brands and products on this international stage. Through various activation events, they seek to engage directly with customers, deepening the understanding of their brands or services and creating new business opportunities.

agitoy participates in Cannes Lions with the objective of grasping the latest industry trends to provide to its client companies and to seize opportunities for business discussions with business partners from Europe and the Americas. Additionally, it offers a valuable opportunity to join discussions about the future of marketing strategies and advertising technologies with creative minds from around the globe.

The 2023 Cannes Lions spotlighted topics such as generative AI and MFA (Made For Advertising), focusing on the evolution of digital technologies and their potential and risks for creativity and content creation. Generative AI, in particular, is expected to revolutionize content creation and data analysis, bringing a fresh breeze into the advertising industry.

During Cannes Lions, the beaches along the main street are bustling with stages sponsored by global IT giants like Microsoft, Google, Meta, and Amazon, as well as companies from Europe and Asia. Daytime events include various keynotes and panel discussions, while at night, these places transform into social venues. Hotels and condominiums along the beach serve as meeting rooms and showrooms for business discussions, cafes buzz with information exchange, and luxurious yachts moored in Cannes' yacht harbor also become venues for business talks.

Cannes Lions is not only a venue where cutting-edge creativity is recognized but also a breeding ground for business opportunities for companies, entrepreneurs, and creators from all over the world. This international festival contributes to building new partnerships, learning about the latest trends, and creating future business models.

agitoy leverages the insights and experiences gained from Cannes Lions to further advance its clients' digital strategies and support the enhancement of their competitive edge in the global market.