Situation

The brand wanted a website that matched its image, but with limited internal resources it was difficult to handle photography, copywriting, site build and ongoing updates as one continuous effort. Integration with social media and mobile optimization were also open issues.

What agitoy handled

In addition to building the brand website from scratch, agitoy handled the creative work around it — product photography, lookbook and copywriting. We went on to design the path from social media to the site and to run the brand's social accounts, spanning web and social as one.

What we did

• Produced a lookbook grounded in the products and the brand's tone
• Built the brand website, optimized for both desktop and mobile
• Designed the Instagram-centered social media path and ran posting

Team and cadence

• Weekly production meetings to review status and initiatives
• Post-launch analysis sessions to test and improve UI and messaging
• Ongoing social media operation, including hands-on account management

Outcomes

The launch made the brand's world clear, deepened product understanding and put the purchase path in order. Social media operation tied to the site increased day-to-day communication and customer touchpoints. Building in ongoing updates after launch, rather than stopping at the initial build, is what made the results stick.