Situation

To optimize ad revenue, the company was considering strengthening header bidding with Prebid.js. But the technical requirements and the scope of impact on ad delivery were complex, internal resources were limited, and the project lacked the momentum to move forward.

What agitoy handled

agitoy handled the implementation end to end — organizing technical requirements, coordinating with the partner company and setting up operations. We stood between the publisher and the technology partner and built an operating plan the team could execute.

What we did

• Technical design and schedule management for the Prebid.js rollout
• Built the working scheme with the technology partner (Hubvisor, France)
• Set up Bid Adapters, GAM configuration, verification and QA
• Post-launch improvement proposals and ongoing monitoring

Team and cadence

• Intensive planning meetings at the start to design the overall plan
• Quarterly strategy meetings to update direction
• A regular three-party meeting, including the technology partner, to manage progress
• Acting as “interpreter” with a technical understanding, translating and coordinating between the publisher's staff and overseas engineers
• Immediate chat-based response to day-to-day technical questions and fixes

Outcomes

The implementation bottleneck was cleared, and operations to maximize ad revenue in the Prebid environment got fully under way. Technical knowledge accumulated inside the publisher, making sustainable operation possible without over-reliance on outside partners.