Situation

As the client expanded globally, it needed a media platform that could express its corporate vision through the lens of cutting-edge technology. The goal was not simply to distribute information, but to create editorial content that would resonate with a future-oriented audience.

What agitoy handled

For the launch of a new title exploring the relationship between technology and people, agitoy handled planning, production, on-site reporting and editorial development end to end. We worked bilingually in Japanese and English, from content structure to field interviews and visual production.

What we did

• On-site interviews with Silicon Valley startups and institutions such as Singularity University, including planning, negotiation and scheduling
• Video and photography for editorial content
• Direction and execution of photography and video

Team and cadence

• agitoy's founder, Masanori Sugiura, served as visual director throughout the project
• A small team handled everything from negotiating with overseas interviewees to production
• Negotiating in English, agitoy carried out on-site reporting in the US

Outcomes

The title established itself as a corporate publication with a point of view and editorial ambition, not just a news feed. agitoy gave language and visual form to the intersection of technology, everyday life and a global outlook.