Client Challenge

As the client expanded globally, they needed a media platform capable of expressing their corporate vision through the lens of cutting-edge technology. Rather than merely disseminating information, the goal was to create editorial content that would resonate with future-oriented audiences.

agitoy’s Contribution

In support of the launch of a new media outlet exploring the intersection of technology and humanity, Agitoy provided end-to-end support across planning, production, on-site reporting, and editorial development. We operated bilingually (Japanese/English), handling everything from content structuring to field interviews and visual execution.

Key Initiatives

• On-site interviews with Silicon Valley startups and institutions such as Singularity University (including planning, negotiation, and scheduling)
• Production of video and photography content for editorial use
• Direction and execution of portrait photography and visual assets

Support Framework

• Agitoy’s founder, Masanori Sugiura, served as Visual Director throughout the project
• A lean, high-performance team managed all aspects of international interviews and production workflows
• Leveraging bilingual negotiation skills, Agitoy successfully executed U.S.-based on-site reporting and content creation

Outcomes & Insights

We helped establish a forward-looking media brand that went beyond news distribution to serve as a thought-driven corporate publication. By verbalizing and visualizing the intersection of technology × daily life × global perspective, Agitoy delivered strategic value as a partner bridging editorial vision with execution.