Website Consolidation
Corporate information, product pages and recruitment content sit on separate sites. Even a small change cannot be made in-house. Visitors arrive from overseas, but there is nothing prepared to receive them. These problems recur across companies whose businesses and brands have grown over time. agitoy handles the full sequence: information architecture and requirements definition, production, and operation after launch. There is no need to coordinate with multiple companies. We are your single point of contact. This extends beyond the website — we have also directed product catalogues, trade show booths and store design.
Product Information Design and E-commerce
There is a product section, but nothing can be found by model number or by specification. A catalogue PDF has simply been placed on the page. When an inquiry does arrive, there is no way to tell which product brought it. agitoy designs the structure of product data — model numbers, specifications, applications — so that products are found, compared, and lead to a purchase or an inquiry. From core products through to consumables and replacement parts, we design the path to sale and to inquiry according to what you sell. We have built both B2B and B2C.
Measurement and Discoverability
How many people visit your site each month. Which pages are read, and what words bring people there. And recently there is one more question: when someone asks an AI about your products, do you come up in the answer. In most cases, visitor data can be captured with free tools. Yet at most companies these are either not installed, or installed and never looked at. agitoy handles everything from setting up measurement to monthly analysis and recommendations.
Building In-house Capability
A website is not finished at launch. Products are added, cases accumulate, people join, and the information keeps changing. Outsourcing every one of those changes costs both money and time. agitoy designs the templates for articles and case studies, the annual update schedule and the division of roles inside your team, so that your company can run it without us. That includes ways to cut the work itself, such as drafting with generative AI. Once your team can handle updates, we step in at the points where a decision is needed, through regular review meetings.
Advertising Business Development
Articles are read, but they do not turn into revenue. Ad products exist, but there is no sales process behind them. The delivery system is dated, and rates cannot be raised. agitoy runs the advertising business of online media end to end: product design, sales execution and the delivery infrastructure. For more than ten years, on the publisher side, we have done the work itself — developing and selling sponsored content, building and maintaining ad delivery systems, and bringing overseas ad technology products into the Japanese market.
Company Name
agitoy, inc.
Established
April,2016
CEO
Masanori Sugiura
Location
Hiroo1-15-7 Style&Deco Building 6th, Shibuya, Tokyo
Main Bank
MUFG Bank, Shinagawa-Ekimae Branch
Business Details
Website architecture, requirements definition, production and operation. Product information design and e-commerce. Analytics, search and AI visibility. Designing in-house update systems. Workflow design and staff training with generative AI. Direction of product catalogues, trade show booths and store design. Bringing overseas products into the Japanese market. Development and operation of media advertising businesses.
CEO Profile
Masanori Sugiura
CEO
Born 1982 in Toyokawa, Aichi Prefecture. Masanori currently handles website consolidation and product information design for manufacturers. For companies without a dedicated web team, he handles the full sequence — information architecture, production, and post-launch operation. In most engagements he works directly with the owner or chief executive. He also develops and runs advertising businesses for online media. He teaches corporate training on applied AI, and builds generative AI into his clients' sales analysis, document preparation, customer management and system development to reduce the hours their work takes. He moved to the United States after high school and holds a double major from New York University in East Asian Studies and Studio Art. In 2006 he joined Digital Garage, where he took part in launching the Japanese version of Twitter and worked in media development, advertising model design, and ad sales — learning from the publisher's side how search and social bring people to a site. He then served as head of marketing for the smartphone application business at iFreek Mobile, and founded agitoy inc. in 2016. His work spans system development and maintenance management, building in-house content operations, launching advertising businesses, and bringing overseas products into the Japanese market — from upstream design through to execution. He conducts overseas negotiation and partner relations in English.
