
Company Name
agitoy, inc.
Established
April,2016
CEO
Masanori Sugiura
Location
Hiroo1-15-7 Style&Deco Building 6th, Shibuya, Tokyo
Main Bank
MUFG Bank, Shinagawa-Ekimae Branch
Business Details
Website architecture, requirements definition, production and operation. Product information design and e-commerce. Analytics, search and AI visibility. Designing in-house update systems. Workflow design and staff training with generative AI. Direction of product catalogues, trade show booths and store design. Bringing overseas products into the Japanese market. Development and operation of media advertising businesses.
CEO Profile

Masanori Sugiura
CEO
Born 1982 in Toyokawa, Aichi Prefecture.
Masanori currently handles website consolidation and product information design. For companies without a dedicated web team, he handles the full sequence — from planning and requirements definition through production and post-launch operation. In most engagements he works directly with the owner or chief executive. He also develops and runs advertising businesses for media companies.
He teaches corporate training on applied AI, and builds generative AI into his clients' sales analysis, document preparation, customer management and system development to reduce the hours their work takes.
He moved to the United States after high school and holds a double major from New York University in East Asian Studies and Studio Art.
In 2006 he joined Digital Garage, where he took part in launching the Japanese version of Twitter and worked in media development, advertising model design, and ad sales — learning from the publisher's side how search and social bring people to a site.
He then joined a mobile application company, where he was involved in setting up its Singapore office and led business development with a Malaysian startup the company had invested in — selling alongside them and exhibiting at trade shows in Malaysia. After serving as head of marketing for its Japanese app business, he founded agitoy inc. in 2016.
His work spans system development and maintenance management, building in-house content operations, launching advertising businesses, and bringing overseas products into the Japanese market — from upstream design through to execution. He conducts overseas negotiation and partner relations in English.











